Enter your business details and get valid LocalBusiness JSON-LD schema markup, built in your browser from exactly the fields you fill, ready to paste into your site.
Build your schema markup
Fill in what you know. Empty fields are left out of the output, so the markup only ever states facts you entered. Region defaults to Ontario and country to CA.
How to use it
- Enter your business name and type. The type becomes the Schema.org @type. Use the most specific match (Dentist, Plumber, Restaurant) or leave it blank to default to LocalBusiness.
- Fill in your address, phone, website, and price range. Region defaults to Ontario and country to CA. Add opening hours in Schema.org format if you want them, for example Mo-Fr 09:00-17:00.
- Click Generate schema. The tool builds the JSON-LD in your browser and shows a preview of the core fields so you can confirm it reads correctly.
- Reveal and copy the full block. Enter your details once to show the complete markup wrapped in its script tag, then use the Copy button.
- Paste it into your page and validate. Drop it into the head or body of the relevant page, then test it in Google's Rich Results Test and the Schema.org validator before you rely on it.
Why it matters
Search engines and AI engines do not read your contact page the way a person does. They look for structured data, labelled fields that state your name, address, phone, hours, and price range without ambiguity. When that record is missing or malformed, an AI engine answering a question about businesses like yours has to guess at the facts, and guesses get details wrong: an old phone number, the wrong city, hours that no longer apply.
Clean, validated LocalBusiness schema is the foundation of Vector 6, Structure, in Formative Digital's 12-Vector methodology. It gives the machines a single, unambiguous source for your core facts. Schema alone will not win you a citation on its own, but it removes the friction that keeps you from being cited accurately, and it is a precondition for the rich result and AI-answer surfaces where buyers increasingly look first. This generator produces the markup honestly, from your real inputs, with nothing invented.
The tool shows you the markup. We make sure it works across every engine.
Generating valid JSON-LD is step one. Getting the full schema graph right, validated, and actually contributing to your AI-search visibility is the work. Formative Digital's schema markup service builds and maintains the complete graph (LocalBusiness, Organization, WebSite, FAQ, and more), tests it against Google's Rich Results Test, and ties it into the wider 12-Vector engagement so the structured data earns its keep.
Book a free schema and AI-visibility audit and we will show you the gap, then close it.
Frequently Asked Questions
What is schema markup and why does a local business need it?
Schema markup is structured data, written in a format called JSON-LD, that you add to your website to describe your business in a way machines read directly. For a local business it states your name, address, phone, hours, and price range as labelled fields instead of plain text. Search engines and AI engines use it to confirm who you are, where you operate, and when you are open, which makes you easier to cite accurately in answers and rich results.
What business type should I enter?
Use the most specific Schema.org type that fits. If you are a dentist, enter Dentist; a plumber, enter Plumber; a restaurant, enter Restaurant. These are all subtypes of LocalBusiness, so a more specific type still inherits every LocalBusiness property. If none fits, leave it on LocalBusiness. The generator places whatever you enter into the @type field and validates as long as the value is a real Schema.org type.
Does this tool send my business details anywhere?
The schema is built entirely in your browser using vanilla JavaScript. Nothing is transmitted when you click Generate. The only point at which you share details is if you choose to fill the optional capture form to copy the complete markup, which sends a notification to Formative Digital so we can help you install it. The JSON-LD itself is computed locally either way.
Where do I put the generated JSON-LD on my site?
Paste the full block inside a script tag with type set to application/ld+json, placed in the head or body of the relevant page, usually your homepage or contact page. One LocalBusiness block per physical location. After it is live, test it in Google's Rich Results Test and the Schema.org validator to confirm there are no errors before relying on it.
Will schema markup get my business cited in ChatGPT or AI Overviews?
Schema markup alone is not a guarantee, but it is one of the signals that makes citation more likely and more accurate. Clean, validated structured data is part of Formative Digital's Vector 6, Structure. It gives AI engines a labelled, unambiguous record of your name, address, and hours so that when they synthesize an answer about businesses like yours, the facts they pull about you are correct. Authority, freshness, and passage precision are the other vectors that move citation rate.