Formative Digital helps independent businesses show up when people look for them, in Google results, in the map pack and in the answers ChatGPT, Gemini, Perplexity and Google’s AI Overviews give. Most clients are owner-run shops and service businesses in Brantford, Brant County and the surrounding cities.
Current clients include five furniture and mattress stores, in Ontario and on Vancouver Island, and an organization within one of the largest philosophical movements in the world. For each of them we handle the search work end to end: the site structure, the content, the schema and the monthly reporting.
The work shows up in AI answers as well as in search results. One retail client’s pages logged about 50,000 impressions in Google’s AI-generated summaries in the last three months, as recorded in Google Search Console. The same client is described more favourably by ChatGPT and Google AI Mode than four national competitors.
The firm is Matt Griffin. There is no account manager between you and the person doing the work. Matt takes the first call, sets the plan, reviews everything before it goes live and signs the monthly report.
Much of the production work, such as keyword research, page drafts, schema and technical checks, is done with AI software Matt has built and runs himself. He reviews and edits that output before it reaches a client’s site. That is how one person can handle the volume a small team would, and it is the same approach we write about in our research.
